Somehow, it’s now mid-May. How did that happen? In Health for America-speak, May means it’s pedal-to-the-medal. It’s go time. It’s now or never. Or, at least, that’s how it feels on days like this. Right now, we’re making progress on WellRooted™ from all angles: print and web design, internal and external partnership development, data analysis, and ongoing user testing.
But in the midst of our ever-growing to-do lists, it’s always nice to take a moment to appreciate how far we’ve come in such a short period of time. As is hallmark to the human-centered design process and lean startup methodology, we’re now fully in the throes of the “iterate, iterate, iterate” period of the fellowship. While that principle is a key part of just about everything that’s going on right now, it’s most visible in the design of the WellRooted recipe cards. Here’s a quick look behind the scenes of their design!
One of the goals of WellRooted is to make healthy cooking feel approachable and affordable. We see the way recipe information is communicated to users as a key part of achieving that goal. Below, we’ve included the first two versions of the recipe cards along with a couple pros and cons of each according to the patients and providers with whom we’ve been working. We hope you can see how the goals of WellRooted are reflected in the design. More importantly, however, we hope you can see the ongoing iteration that’s taking place thanks to our research and the feedback of our partners and stakeholders.
First Round Recipe Card Design
Pros: Big font for older adults, lots of actionable information
Cons: Too much information, bi-fold card hard to use in the kitchen
(back cover, front cover)
(inside left and right pages)
Second Round Recipe Card Design
Pros: Manageable amount of information, clearer step-by-step recipe breakdown
Cons: Some relevant information is no longer on the card, some images don’t seem quite accurate
(front and back)
Stay tuned in the coming weeks for more on WellRooted™ as we continue to iterate on other aspects of the service!