So far, 2016 has been a wild ride in the HFA fellowship. If you’ve followed our blogs, you know that the arc of the fellowship is divided into three parts: exploration, ideation, and implementation. Our journey through the exploration phase culminated back in November with our Type 2 Diabetes Landscape Analysis. Then we began the ideation phase with brainstorming in December. By mid-January, we had decided upon three ideas to move forward through various iteration and prototyping activities.
Over the past couple months, we’ve put these three ideas in front of patients, physicians, diabetes educators, and the like. We’ve built landing pages and pitch decks. We’ve built rough prototypes. We’ve figured out a lot of things that aren’t going to work, and a couple things that are.
Which is why we’re excited today to introduce you to idea that we’ll be moving forward to implementation.
WellRooted is an experiential nutrition education tool that provides ingredients, recipes, and education content to individuals newly diagnosed with type 2 diabetes. It’s a tool that allows diabetes care providers (like diabetes educators or primary care physicians) to put healthy meals and nutrition education on the stovetops and kitchen tables of their patients. By extending the reach of nutrition education from clinical settings to home environments, WellRooted aims to increase nutrition literacy and diet management. The service provides manageable, actionable education over time (alongside actual groceries and recipes) and focuses on what individuals with diabetes can eat rather than what they can’t. By recommending the tool to newly diagnosed or poorly managed patients, primary care physicians, certified diabetes educators, and dietitians can building nutrition literacy while also decreasing the stress of diet management and habit change.
What problems is WellRooted trying to solve?
Healthy eating is perceived to be time-consuming, expensive, and challenging. Unhealthy options are convenient, cheap, and accessible.
Nutrition education has very few touch points in patients’ lives. Right now, it’s a discrete clinical transaction rather than an ongoing, in-home experience.
Certified diabetes educators have limited resources in providing ongoing education to newly diagnosed or poorly-managed patients.
Over the next couple weeks, you’ll hear more about the other two ideas we explored over the past several months. While we’re not moving forward with either of them, we’re still excited about the discoveries and insights that emerged during our Ideation Phase. Our learnings about each idea over will continue to impact our thinking about WellRooted and, we hope, the contributions we’re making to wider conversations about chronic care management.
Right now, though, we’re in the middle of developing an implementation timeline and strategy to build WellRooted into the robust, supportive tool we believe it can be for people living with diabetes and diabetes care providers. Over the next couple months, this will include more test deliveries, more user feedback, and lots of energy devoted to ensuring that our message, content, and recipes are high quality. Stay tuned!