managing your wellness. Use it to sync all of your wellness data from your favorite trackers and apps into one simple aggregator. You can then choose to send your collected information to the people that matter - your doctor and health insurer - and in turn, qualify for lower deductibles, premiums, and daily rewards tailored to your health goals.
How did you come up with the name for your company?
FwdHealth is a name that conveys innovation and forward thinking. Additionally, users are able to “FWD” (much like an email) their accomplishments to their wellness team to receive recognition and real life rewards.
What was the motivation behind founding your start-up?
We’re young professionals who honestly believe people are trying to do the right thing with regard to their health and share their frustration at not be financially rewarded for it.
Have any elements surprised you about the process?
When you’re in the thick of it, you find you move slower than you’d like. Zooming out, you realize you’re moving at near breakneck speeds by enterprise standards at a seemingly un-sustainable pace with unrealistic expectations: Welcome to Startup Land.
What have been the challenges along the way and how have you solved them?
As a startup you have to take a lot of risks, but your customers (at least in the healthcare space) are risk adverse. You learn quickly to find innovative ways to test your hypotheses/product iterations. The day you rely too heavily on one entity, is the day you write your own “pink slip.”
What’s next for your company?
Currently, we’re working to close a pilot deal to test our latest product iteration and gather some critical data feedback.
What three factors contribute to the success of a start-up?
Speed, Agility, and Focus.
What start-ups or technology inspire you?
We’re definitely drawn to the overly ambitious radicals like Branson, Ellison, and Jobs. They set the tone and everyone else reacted.
Finally, what’s your advice for aspiring entrepreneurs?